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‘marketing

Budgeting for Digital Marketing in China, Explained
  • Sat, 19 May 2018 12:35

One of the biggest issues brands encounter when entering China is that they grossly underestimate the budget needed for an effective marketing strateg...

A leaked look at Facebook’s search engine for influencer marketing
  • Sat, 19 May 2018 01:01

Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored-content Faceb...

Arthur Manson, Pioneering Marketing Exec Who Mentored Harvey Weinstein, Dies at 90
  • Wed, 16 May 2018 10:23

Manson helped to usher in the modern era of Hollywood market research through his innovative campaign for the 1971 horror film 'Willard,' and also spe...

Redbook Is a Vital Part of Any Beauty Brand’s Marketing Mix
  • Tue, 15 May 2018 00:42

With over 60 million registered users, Redbook is one of the largest and fastest growing social e-commerce apps in China. It is a word-of-mouth mar...

Y Closet’s Jiang Chacha Campaign is a Case Study in WeChat Marketing
  • Thu, 26 Apr 2018 00:50

With over 1 billion monthly active users on WeChat, the platform’s official accounts have become a necessary component of any brand’s China digita...

How Drug Marketing Influences Prescriptions
  • Sat, 14 Apr 2018 06:24

Doctors wined and dined. All DiscoverMagazine.com content

Animal images used in marketing may skew public perception about their survival risks
  • Fri, 13 Apr 2018 05:25

Many of the world's most charismatic animal species -- those that attract the largest interest and deepest empathy from the public -- are at high risk...

Who are the best gift-givers? Not who you'd think, says marketing research
  • Sun, 08 Apr 2018 16:26

Have you ever bought a gift for a friend, simply because it's a gift that you would like yourself? Latest Science News -- ScienceDaily

Stephanie Anton’s new mission: enhanced marketing, tech in luxury real estate
  • Fri, 06 Apr 2018 15:24

Stephanie Anton takes over from Paul Boomsma as the newly installed president of Luxury Portfolio, a Chicago-based organization whose marketing backin...

Fullscreen acquires influencer marketing startup Reelio
  • Thu, 05 Apr 2018 06:02

Digital media company Fullscreen announced this morning that it has acquired Reelio . The startup has described itself as “the Match.com of bra...

JD.com starts marketing overseas properties to its 300m online buyers
  • Mon, 02 Apr 2018 09:09

JD.com, the Chinese e-commerce giant, has expanded its domestic real estate offering by selling overseas properties too, despite the strict capital co...

As marketing data proliferates, consumers should have more control
  • Sat, 31 Mar 2018 04:27

At the Adobe Summit in Las Vegas this week, privacy was on the minds of many people. It was no wonder with social media data abuse dominating the head...

Clari raises $35M for its AI-based sales platform, expands into marketing and supply chain management
  • Thu, 22 Mar 2018 00:33

Clari — a startup that has built a predictive sales tool that provides just-in-time assistance for sales people close deals and for those who w...

Japan’s hi-tech condoms likely to be in demand at Tokyo Olympics as manufacturers sense marketing coup
  • Thu, 22 Mar 2018 00:18

Japanese condom makers are ramping up preparations ahead of the Tokyo 2020 Olympic Games, seeing a golden opportunity to showcase their world-record u...

Hong Kong – The ideal proving ground for marketing innovations
  • Mon, 19 Mar 2018 09:13

[Sponsored Article] As the recipient of nearly a dozen major industry awards in just the last three years, and recently named "Visionary&qu...

CONGO-K : Richard Muyej's marketing coup on Kolwezi mines
  • Thu, 15 Mar 2018 14:22

Africa Mining Intelligence

Elon Musk Answers Your Questions On Tesla, SpaceX, The Boring Company, Flamethrower Marketing And More – SXSW 2018
  • Wed, 14 Mar 2018 11:42

From space travel to deep earth boring, Elon Musk shares his opinions on AI, Mars, and business. He explores his early years as an entrepreneur that l...

Adikteev raises $12 million for its mobile marketing platform
  • Wed, 14 Feb 2018 17:40

 French startup Adikteev raised a $ 12 million funding round led by Ring Capital and BNP Paribas Développement, with existing investors ISAI, V...

Dentacoin: The Currency Of The Future (For Dentists) Or A Marketing Gimmick?
  • Wed, 14 Feb 2018 00:31

Dentacoin built on ethereum platform aims to significantly disrupt the global dental care industry through decentralized review and reward platforms. ...

Phillips appoints Cathy Elkies chief marketing and business development officer
  • Mon, 29 Jan 2018 15:23

Looking to further its growth trajectory, auction house Phillips has hired Cathy Elkies to oversee its marketing and business development. Arts and e...

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