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Adikteev raises $12 million for its mobile marketing platform
  • Wed, 14 Feb 2018 17:40

 French startup Adikteev raised a $ 12 million funding round led by Ring Capital and BNP Paribas Développement, with existing investors ISAI, V...

Dentacoin: The Currency Of The Future (For Dentists) Or A Marketing Gimmick?
  • Wed, 14 Feb 2018 00:31

Dentacoin built on ethereum platform aims to significantly disrupt the global dental care industry through decentralized review and reward platforms. ...

Phillips appoints Cathy Elkies chief marketing and business development officer
  • Mon, 29 Jan 2018 15:23

Looking to further its growth trajectory, auction house Phillips has hired Cathy Elkies to oversee its marketing and business development. Arts and e...

Chinese Artists Recognized for Role in Luxury Marketing
  • Thu, 18 Jan 2018 21:29

In China’s fast moving, connected world of wealthy consumers, it’s imperative for luxury brands to innovate in order to stay relevant. Enter the w...

China strategy built on digital marketing and home delivery could drive US growth for McDonald’s
  • Mon, 15 Jan 2018 22:10

The use of digital marketing, electronic payments and delivery have helped McDonald’s develop a unique growth strategy in China that could serve...

  • Sun, 07 Jan 2018 13:21

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[K-Style Trailblazers] Haesoo.L soars on celebrity marketing
  • Tue, 26 Dec 2017 16:18

The Korea Herald is publishing a series of interviews with the CEOs of small but aspiring brands that are taking Korean 코리아헤럴드

Duty-free operators restart marketing for China
  • Mon, 25 Dec 2017 04:18

Duty-free operators are restarting marketing efforts that target Chinese consumers, as thawing relations between the two 코리아헤럴드

Luxury Marketing Council CEO’s side gig? The Surly Penguin Distillery
  • Tue, 19 Dec 2017 12:27

To most marketers, Chris Olshan is the CEO of the Luxury Marketing Council, running the networking organization along with founder Greg Furman. Not ma...

All politics -- and cannabis marketing -- are local
  • Sun, 17 Dec 2017 00:24

California's legal cannabis market, opening for business on Jan. 1, is expected to quickly grow to be the largest in the nation and worth more than $ ...

Western Brands Cultivate Thanksgiving Culture in China Through Marketing Campaigns
  • Fri, 24 Nov 2017 12:42

On November 16, the official WeChat account of Coach announced the launch of its Thanksgiving campaign to Chinese consumers. The Thanksgiving campaign...

Experiential Marketing for Chinese Luxury Consumers in Australia
  • Tue, 21 Nov 2017 15:32

It’s no secret that Australia has been a hugely popular destination for Chinese outbound investment in the last decade.  There have been large ...

Generational marketing is a complicated cocktail, says Oscar de la Renta CEO
  • Thu, 16 Nov 2017 12:57

BRUSSELS – Strategy conversations are currently dominated by ways to best reach Generations X, Y and Z due to the different shopping behavior of eac...

Lamborghini begins Urus marketing push with terrain mode videos
  • Thu, 16 Nov 2017 09:55

Filed under: Videos,Lamborghini,Crossover,SUV,Luxury,Off-Road,Performance So far, we've seen sand and snow.Continue reading Lamborgh...

Netia investigated for direct marketing
  • Wed, 15 Nov 2017 10:37

The Polish Office of Competition and Consumer Protection (UOKiK) is undertaking proceedings against Netia, the country’s leading alternative telco. ...

Entertainment marketing – Luxury Memo special report
  • Mon, 30 Oct 2017 01:11

While luxury brands have long had relationships with the fields of theater, dance, film, music and literature, now they are taking on more active role...

Marketing Funnels For Financial Advisors
  • Fri, 06 Oct 2017 00:48

Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives. ....

Marketing Risk Versus Investment Risk: A Manager’s Perspective
  • Wed, 04 Oct 2017 02:27

Hedge Fund managers risk millions, if not billions, of dollars every day. To better the world? Hardly. It is a business, and like any other business, ...

Baidu bullish on marketing service
  • Mon, 02 Oct 2017 00:50

Baidu, China's biggest search engine, has chosen Thailand as a base to expand its digital marketing business, citing the rise of Chinese tourism in th...

Location targeting is critical to dealership marketing: Adtaxi
  • Sat, 30 Sep 2017 12:03

While many innovators in the automotive space are looking to make auto shopping a more simplified process, consumers are spending even more time resea...

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