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Minds aims to decentralize the social network

  • Tue, 17 Apr 2018 14:55

Decentralization is the buzzword du jour. Everything – from our currencies to our databases – are supposed to exist, immutably, in this strange new world. And Bill Ottman wants to add our social media to the mix.

Ottman, an intense young man with a passion to fix the world, is the founder of, a New York-based startup that has been receiving waves of new users as zealots and the the not-so-zealous have been leaving other networks. In fact, Zuckerberg’s bad news is music to Ottman’s ears.

Ottman started Minds in 2011 “with the goal of bringing a free, open source and sustainable social network to the world,” he said. He and his CTO, Mark Harding, have worked in various non-profits including Code To Inspire, a group that teaches Afghani women to code. He said his vision is to get us out from under social media’s thumb.

“We started Minds in my basement after being disillusioned by user abuse on Facebook and other big tech services. We saw spying, data mining, algorithm manipulation, and no revenue sharing,” he said. “To us, it’s inevitable that an open source social network becomes dominant, as was the case with Wikipedia and proprietary encyclopedias.”

His efforts have paid off. The team now has over 1 million registered users and over 105,000 monthly active users. They are working on a number of initiatives, including an ICO, and the site makes money through “boosting” – essentially the ability to pay to have a piece of content float higher in the feed.

The company raised $ 350K in 2013 and then a little over a million dollars in a Reg CF Equity Crowdfunding raise.

Unlike Facebook, Minds is built on almost radical transparency. The code is entirely open source and it includes encrypted messenger services and optional anonymity for users. The goal, ultimately, is to have the data be decentralized and any user should be able to remove his or her data. It’s also non-partisan, a fact that Ottman emphasized.

“We are not pushing a political agenda, but are more concerned with transparency, Internet freedom and giving control back to the user,” he said. “It’s a sad state of affairs when every network that cares about free speech gets lumped in with extremists.”

He was disappointed, for example, when people read that Reddit’s choice to shut down toxic sub-Reddits was a success. It wasn’t, he said. Instead, those users just flocked to other, more permissive sites. However, he doesn’t think those sites have be cesspools of hate.

“We are a community-owned social network dedicated to transparency, privacy and rewarding people for their contributions. We are called Minds because it’s meant to be a representation of the network itself,” he said. “Our mission is Internet freedom with privacy, transparency, free speech within the law and user control. Additionally, we want to provide our users with revenue opportunity and the ability to truly expand their reach and earn rewards for their contributions to the network.”

Facebook – TechCrunch


Harvard Business Review

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