Visit our new website:

Chinese Consumers Divided Over Balenciaga’s “Made in China” Revelation

  • Mon, 12 Feb 2018 21:32

For luxury brands, many of whom pride themselves on their European heritage, or as uniquely American success stories, having items made in China is often controversial. Moving part of their production to China can significantly lower costs — including transportation costs, now China is the leading market for many luxury brands — but companies often prefer to keep such moves quiet due to the enduring perception that items made in the People’s Republic are of lower quality.

This dilemma has taken on a new twist as Chinese consumers become more proud of their country, something that came to light after news broke recently about Spanish luxury label Balenciaga.

According to fashion trend site Highsnobiety, Balenciaga admitted to one of its buyers via email that production of its signature Triple S sneaker has been outsourced to factories in China. Despite the move, the shoes will continue to be sold at $ 850 per pair.

Designer Demna Gvasalia, Balenciaga’s Creative Director, launched the Triple S sneaker during the 2017 Fall/Winter Paris Fashion Week. The elaborate sneaker immediately became one of the most coveted shoes among global fashion lovers. In China, Triple S sneakers are a must-have product for millennials, who nicknamed them “daddy shoes” because they resemble the shoes their parents wore in the ’80s and ’90s.

The Made in China revelation came as a shock to Balenciaga’s Chinese fans, sparking heated online debate. A great number of customers reacted negatively to the news. Firstly, they were disappointed the change wasn’t disclosed to shoppers.

Recommended ReadingLuxury Brands Not Forbidden From Forbidden CityBy Jessica Rapp

A WeChat user named Lee commented, “It would make me feel much better if the brand came out with the truth before being questioned by a foreign buyer. Now I suspect even things labeled ‘Made in Italy’ are actually produced in China!”

A number of high-profile Chinese fashion media such as Ladymax and Sohu Fashion claimed that Balenciaga moved the production to factories located at Putian, in Fujian Province. Putian is notorious for producing fake sneakers that are then sold all over China, and around the world. Consumers who know where to find them can easily purchase shoes for a tenth of the original price.

Some Chinese commenters believe the Triple S sneaker is now overpriced in China, as the production costs have edged lower since the labor and shipping costs have been reduced.

Weibo user Lila Jiang put it this way. “China has long been a big manufacturing country, known for the efficiency of its assembly lines. But what matters the most with luxury brands is quality and attention to detail. How can poorly-trained Chinese manufacturing workers compare to detail-oriented Italian craftsmanship?”

Recommended ReadingThe Rise and Fall (and Rise?) of Shanghai TangBy Huixin Deng

In reality, manufacturing costs account for only a fraction of a luxury item’s pricing. Factors such as design, technology, marketing, and distribution play a much more significant role in this process. The notion of European craftsmanship is itself a marketing concept on which much is spent.

On the other hand, WeChat user Ilian pointed out that China has acquired extensive experience manufacturing high-end luxury goods. Luxury brands including Ralph Lauren, Coach, Longchamp, Kate Spade and even Burberry and Prada have made it clear for years now that some of their lines are manufactured in China.

Balenciaga themselves replied to complaints about the move by commending China’s capabilities. A key reason for outsourcing to China was because Chinese factories “have the savoir-faire and capacity to produce a lighter shoe,” they said.

A number of online users went on to express confidence in the Made in China label when it comes to luxury goods. As WeChat user DirulA0 said, “The news will not affect my decisions to buy Balenciaga. China-made luxury goods will become more and more common in the future.”

The post Chinese Consumers Divided Over Balenciaga’s “Made in China” Revelation appeared first on Jing Daily.

Jing Daily


Related Stories

Facebook boss faces European Parliament over data scandal
  • Tue, 22 May 2018 18:45

BRUSSELS: Facebook chief Mark Zuckerberg faces tough questions later Tuesday at the European Parliament over the fallout from the Cambridge Analytica ...

Damien Hirst's sharks: From the Met to a Vegas casino bar, artworks swim between the high and low
  • Tue, 22 May 2018 18:37

… Unknown Bar inside the Palms Casino Resort in Las Vegas. Isaac … made with bulletproof glass, the casino says, with emergency drainage...

China sentences Tibet advocate Tashi Wangchuk to prison
  • Tue, 22 May 2018 17:31

An activist for the Tibetan-language has been sentenced by a Chinese court to five years in prison for inciting separatism. Tashi Wangchuk was arreste...

Chinese banks up the ante to lure millionaire clients from overseas private investment houses
  • Tue, 22 May 2018 16:15

A growing number of well-off Chinese are choosing to invest their wealth offshore, according to a latest McKinsey report, leaving domestic banks in an...

Cavaliers 111, Celtics 102: LeBron James Got the Cavaliers a Win, but His Teammates Made it Fun
  • Tue, 22 May 2018 15:36

James performed the bulk of the work in a Game 4 win over the Boston Celtics, but Kevin Love and Kyle Korver had big moments as Cleveland evened the s...

Chinese Government Casts Uncertainty on Luxury Blockchain Development
  • Tue, 22 May 2018 15:31

This week the Chinese government announced a new platform designed to offer regular detailed assessments of how national companies are using Blockchai...

Why China remains unaffected by Vietnam’s blossoming manufacturing industry
  • Tue, 22 May 2018 15:18

With more and more manufacturing companies setting up shop in Vietnam, many see the nation as a natural competitor to China. But with both countries s...

Yankees 10, Rangers 5: Yankees Keep the Home Runs Flying in Win Over Rangers
  • Tue, 22 May 2018 13:49

With five home runs against Texas, the Yankees surpassed the Red Sox for the most in the major leagues, with 72 so far this season. NYT > Sports

Home hunters in major Chinese cities forced to head further afield
  • Tue, 22 May 2018 12:54

Life was a lot easier for Liu Xin when he lived in Dongdaqiao, an area close to the centre of Beijing. The 33-year-old was within walking distance of ...

Macao Film Panorama kicks off with ‘non-local’ theme night
  • Tue, 22 May 2018 12:36

… , just one was set in Macau. In ‘Illegalist’, local documentary filmmaker … a complication arises when the Macau government...

Panelists erupt over Trump's spying claims
  • Tue, 22 May 2018 12:35

CNN political commentators Amanda Carpenter and Jason Miller spar about President Donald Trump's claim that his team was spied on during the 2016 camp...

S. Korea expresses regret over NK not allowing its journalists
  • Tue, 22 May 2018 12:34

South Korea on Tuesday expressed regret over North Korea not allowing its journalists to visit the country and witness t 코리아헤럴드

News Categories