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4 reasons why YouTube Premium will beat Apple Music (and 4 reasons why it won't)

  • Thu, 17 May 2018 22:42

Google has announced that its long-rumored new YouTube Premium streaming service will begin rolling out on May 22, bringing music and video together under one roof. But as with all things Google, it might not be music (or video) to everyone’s ears.

There are actually two services: YouTube Music Premium for $ 10 a month, which is basically Google Play Music, and YouTube Premium for $ 12 a month, which is basically YouTube Red, but the more expensive option is the main appeal here. Here are 4 reasons why YouTube Premium is a worthy competitor to Apple Music (and four reasons why it’s not):

4 reasons why YouTube Premium is a better alternative

It will have more video content

The idea behind YouTube Premium is to turn YouTube Red into into a Hulu and Netflix competitor by offering more original programming. YouTube Red already offers a handful of shows such as Cobra Kai and Step Up: High Water, but YouTube Premium will kick Google’s studios into high gear. It starts with the sci-fi thriller Impulse (based on the Steven Gould novel of the same name) and a new comedy show by Vine star Liza Koshy, but Google is sure to fill out its service with a slate of new shows and shorts that will be locked out to non-subscribers.

It brings audio and video together

Under the old YouTube-Google Play Music play, music fans who wanted to both listen to and watch their favorite songs had to bounce between the YouTube Red app and the Google Play Music app. That’s going to change with the new YouTube Premium service via “a reimagined mobile app and brand new desktop player.” Subscribers to YouTube Premium will get it all: ad-free music videos, original programming, and millions of songs, all within a single, streamlined app. Apple Music does the same thing with its own shows, but it remains to be seen how it will integrate its upmcoming video service.

AI will help you discover new songs

With access to tens of millions of songs and videos, finding something to listen to isn’t always easy. That’s why Apple Music and Spotify supply their subscribers with daily playlists of new releases and deep tracks to help discover new music and dig through the immense catalog of songs. Google will be doing something similar with its own awesome AI with a twist. YouTube Premium will have “a personalized home screen [that] dynamically adapts to provide recommendations based on people’s listening history,” so if you’re at the gym, it’ll recommend music to get your heart-rate up.

It has ad-free video, background play, and downloads

One of the more annoying aspects of YouTube are the ads that you need to skip when you settle down to watch something. YouTube Premium, like YouTube Red, does away with them. And if you’ve ever been watching a YouTube video and minimized the window to do something else, only to have the video stop playing, YouTube Premium fixes that too by allows users to keep their videos and music playing in the background.

Additionally, YouTube Premium also retains YouTube Red’s downloads feature, which lets you save videos for offline play. Depending on your viewing habits, that might not be worth $ 12 a month to you, but for those of us who have a hard time waiting for the Skip button to appear, it’s worth its wait in gold.

youtube cobra kaiYouTube

Cobra Kai is Google’s newest YouTube original show.

4 reasons why YouTube Premium can’t compete with Apple Music 

It costs more

YouTube Premium costs $ 12 a month, which is more expensive than Netflix, Hulu, Spotify, and Apple Music. Google’s sales pitch is that you’re getting access to a whole lot more content, but YouTube Red subscribers only paid $ 10 a month and got a free Google Play Music account to boot. Some people might balk at the extra money, even if it is only $ 2. And while existing subscribers get a break for now, Google has already said, “If that price changes in the future, we will give plenty of notice.” Translation: The discount won’t last forever.


Harvard Business Review

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